15 Newsletters Read by TOP 5% Marketers in 2025

Happy Friday, fellow marketing animals.

One trend I forgot to include in my list of 55+ marketing predictions for 2025 is this:

These days, no top marketers read the articles in vestigial marketing blogs.

Instead, they search their LinkedIn feeds for the latest news and discussions.

And they open their inboxes to find new deep dives on growth tactics, social media hacks, and strategic GTM by the leading content creators in industry.

One thing that amazed me while researching the best marketing/growth newsletters is the abundance of excellence.

Two more takeaways: 75% of the big newsletters run on Substack + their creators make millions of $ annually from subscriptions, courses, and consulting.

Huh, what a world…

So all the more reason for them to pour hours, thought, and craft into the weekly dispatches. And all the more reason to subscribe and get the top-quality articles (mostly) for free.

For this week’s issue of Marketing Fix, I listed 15 newsletters that I genuinely value and try to read weekly. They’re my go-to Narnia closet into new experiments, tools, and growth tactics.

But first, let's play a game...

💚 join the Bingo in this LinkedIn post.

Post a list of the newsletters here that you’re reading.
OR save the bingo card image below, add edits, e.g. emojis or dots), and post.
Important! Tag the creators to say thanks.

If you know some other good newsletters, this is the place to share them.

Alright, here come my top 15 favourite newsletters.

Grow audience & engagement

1. Growth in Reverse by Chenell Basilio (60k readers)

If there’s one marketing newsletter I never leave unopened, it’s Chenell’s. Every week, she spends 20h reverse engineering million-dollar newsletter’s growth journey. And guess what – the (often genius) hacks these creators use are applicable to product-led companies, too.

Start by reading: 7 Newsletter Growth Strategies From Studying Top Creators

2. Creator Science by Jay Clouse (60k readers)

Jay’s newsletter’s signup page says it all: “weekly experiments, expert insights, and proven strategies to grow your audience, build trust, and boost your income.”

Start by reading: Designing Your Premise

3. Newsletter Operator by Matt McGarry (N/A readers)

About 80% of Matt’s content is focused on newsletter growth. The other 20% is articles on building his own business: experiments, growth levers, and more. Another newsletter in my inbox that I always open.

Start by reading: How To Get Your First 1,000 Newsletter Subscribers In 30 Days

4. Marketing Ideas by Tom Orbach (29k readers)

“Buzz-generating, audience-engaging, user-generating, hockey-sticking ideas you can’t find anywhere else online.” – That’s the promise of Tom’s newsletter that he always delivers on. Subscribe for a weekly dose of new experiment ideas.

Start by reading: “The marketing playbook for the 1%”

5. Creator Economy by Peter Yang (70k readers)

Peter spent 10+ years leading product teams at Meta, Amazon, Reddit, and Roblox. Now, he’s covering product growth and AI tech in his Creator Economy newsletter. The point of it? To make us excited about tech world again – and he very often succeeds.

Start by reading: 30 Lessons from 30 Top Product Leaders

Grow market share & revenue:

6. GTM Strategist by Maja Voje

Maja’s newsletter (and LinkedIn content) is one of my recent favourite discoveries. What I find most valuable are the templates Maja sources from other creators or creates by herself.

Start by reading: One Page, <20 min: All You Need to Craft Your Business Strategy

7. Growth Unhinged by Kyle Poyar (65k readers)

Kyle’s free weekly newsletter takes a close look at the unorthodox playbooks of fastest-growing startups. Expect in-depth case studies and deep dive takes on pricing & packaging, go-to-market strategy, SaaS metrics, product-led growth (PLG) and more.

Start by reading: “The best growth advice of 2024”

8. How They Grow by Jaryd Hermann (28k readers)

If you’re interested in the backstage of high-growth brands’ marketing & product decisions, you’ve just got to read How They Grow. My personal favourites are the breakdowns of specific companies’ growth strategies, e.g. “How Figma Grows” and “How Shopify Grows.” Jaryd’s product background makes him a great analyst to spot product-led growth tactics.

Start by reading: “How do the greatest companies win?”

9. Demand Curve by Julian Shapiro (101k readers)

Julian’s newsletter looks at fast-growing startups’ tactics and strategies, and gets you excited about testing ‘em all on your own product. The subjects range from detailed channels’ hacks to high-level thinking – you’ll never know what’s coming next but it’s certainly interesting.

Start by reading: 10 Ways to Write Hooks (with examples)

10. Lenny's Newsletter by Lenny Rachitsky (959k readers)

As the insane number of subscribers hints, this newsletter is a HIT. Read it for deep dives on household-name tech companies’ growth tactics, as well as invaluable product strategy guides.

I can’t even pick one article I most like… There are so many, conveniently listed under a post titled “The Best of Lenny’s Newsletter—2024 Edition”

Grow your socials & paid ad ROI

11. Link in Bio by Rachel Karten (96k readers)

Rachel is an LA-based a social media consultant and Link in Bio one of the top business newsletters on Substack. From UGC to TikTok trends to Moo Deng memes, Rachel’s emails keep you informed about the very freshest news on the social landscape.

Start by reading: What I Learned From Interviewing 36 Social Media Leaders in 2024

12. Social Files by Tommy Clark (22k readers)

The title of Tommy’s newsletter is slightly misleading. In fact, he shares much more than just social media tips: behind-the-scenes of SaaS launches, deep dives into multi-billion brands’ content strategy, and more.

Start by reading: Inside Beehiiv’s $50M social content playbook

13. The Performers by Aazar Ali Shad (13k readers)

Aazar is one of the rare marketers who a) has an impressive list of clients he’s helping with paid ads, and b) shares the top learnings in a newsletter. Get on the 2025 bandwagon by reading about UGC-style ads, best-performing creative hooks, and 10x-ing ad creative testing.

Start by reading: 20 Proven Headline Templates to Make Winning Ads

14. Bram's Buzz by Bram Van der Hallen

Bram is the only content creator with a successful LinkedIn-hosted newsletter I know of. Every month, he covers the most importantupdates of Meta’s ad platform, and adds tons of value with Meta ad templates and screenshot libraries.

The latest dispatch: Bram's Buzz - Edition 14, 2024

15. Kieran’s Monthly Newsletter by Kieran Flanagan (N/A readers)

Kieran got my attention with three promises: 1)This is the newsletter for the marketers who want to be in the 5%. 2) I only post when I have something of interest to share. 3) He’s the SVP of Marketing at HubSpot. His recent LinkedIn posts on AI have unique POVs, so do his newsletters.