profile

Marketing Fix by Karola

Marketing Fix #22 | Library of 100+ Brilliant LinkedIn Ad Examples + Best of Internet

Published 4 months ago • 2 min read

The Good, the Bad and the Ugly of LinkedIn Ads

This week, I was researching LinkedIn ad creatives for one of my upcoming marketing courses.

First, I scrolled my feed: only the bad and the ugly.

Defeated and bored, I resorted to the LinkedIn Ad Library and checked the high-growth B2B brands. What I found was the day to my LI feed's night.

What high-growth B2B brands do differently:

  1. Experimentation ➡️ 50+ active ad creatives
  2. Proven best practices ➡️ top-performing ad types
  3. Irresistible validation ➡️ numbers, offers, social proof

Top-performing LinkedIn ad types

As I wrote in a LinkedIn post this Monday: B2B advertisers should stop saying "LinkedIn ads are expensive."

... and, instead, start doing: Launch new ad creative experiments 4x per month.

After creating LinkedIn ad strategies for 10+ brands, and designing 150+ creatives, here's what I've seen succeed:

  1. Comparison v.s. competitors
  2. Client & partner logos = 10x trust
  3. Downloadable reports as Lead ads
  4. Case studies, testimonials, ratings
  5. Offers & numbers that prove efficiency
  6. UGC-style videos w/ humane approach

​

Explore the Figma library

As a Marketing Fix subscriber, you'll get direct access to my Figma Library with 100+ LinkedIn ad examples.

MARKETING TOOL recommendation

🐝 Instantly.ai

Are your marketing emails going to Spam?

Instantly.ai helps to fix your email deliverability rate % and improves your sender reputation. Enable it with one simple click and never worry about being stuck in spam again.

🪡 Needles in a haystack

Things that cut through the internet noise + what I've been reading, listening, watching, liking, thinking.

Alex Murrell wrote an excellent rant on The age of average and I couldn't agree more. It's dismaying – and yet fascinating – to see the image compilations by Alex.

"This article that argues that from film to fashion and architecture to advertising, creative fields have become dominated and defined by convention and cliché. Distinctiveness has died. In every field we look at, we find that everything looks the same."

The Atlantic article on Reddit's botched attempt to bring AI-generated answers to its platform (the redditors hate it).

A guy on LinkedIn went (sort of) viral after he attempted to get HubSpot's CEO Dharmesh Shah to accept his connection request "after 1+ year in pending limbo." Sometimes, even the wildest dreams come true...

Instagram is testing a dislike button for comments. My special request: a button for flagging AI-generated content.

Film recs: Anora & The Apprentice 
​I spent last weekend in recovery mode watching films. Succession being the only TV series I've given my time to in the past 5y, I enjoyed seeing Jeremy Strong in his NYC power broker role. The arts of the deal that Trump nicked from his mentor ("never admit defeat," "it's chaos out there") sadly also ring true in today's daily news.

​

🪀 Fix your marketing game

Free resources:

Get hands-on help fixing your brand or growth strategy:

Please spread the word:

  • If you got value out of this newsletter, please share it with other marketers & founders.

Thanks for reading!
Have a good one, and stay clear of AI.

Karola

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​

Marketing Fix by Karola

Expert marketing advice. Unapologetic opinions.

Join 15,000+ marketers & founders fixing their marketing. Every Friday, you'll get new secret-sauce 🥫🥫🥫 growth strategies, free templates, and hacks I've used on 50+ startups. I also share occasional feisty opinion pieces on marketing trends.

Read more from Marketing Fix by Karola

On LinkedIn fatigue, online slop, and saying goodbye to all that This issue of Marketing Fix is about giving up, finally and gladly, on LinkedIn. I believe that the social platform has reached its final phase – end of civilisation, if you please – where 80% of posts & comments are generated by AI bots and people behaving like bots. First, some thoughts on how we got there. Later, a hopeful note on rediscovering meaning. As always, thx for reading and forwarding to others. How LinkedIn went...

21 days ago • 9 min read
Marketing Fix 27

Hi fellow marketer! This issue of Marketing Fix is brought to you in collaboration with GTM Strategist, authored by my go-to expert on the subject Maja Voje. I've been fangirling Maja's work both on LinkedIn and GTM strategist, each issue of which is packed with so. much. value. So when Maja proposed that I write a guest article on LinkedIn ads, I replied with a quick excited YES! The No-Fluff LinkedIn Ads Playbook ➡️ Read the full article in today's GTM Strategist newsletter issue....

about 1 month ago • 2 min read
subs gif

Hi fellow marketer, This issue of the bi-weekly Marketing Fix newsletter will explore our growing dependence – and expenditure – on subscription-based services. If you find the idea compelling, please forward this email to a friend or colleague to extend the discussion. Welcome to the Era of Subscriptions In the early 2020s, most of us had a manageable number of subscription-based articles embellishing our lives: B2B software and gym memberships. In 2025, most of us are paying for 20+...

about 2 months ago • 8 min read