Hi fellow marketer!

This issue of Marketing Fix is brought to you in collaboration with GTM Strategist, authored by my go-to expert on the subject Maja Voje.

I've been fangirling Maja's work both on LinkedIn and GTM strategist, each issue of which is packed with so. much. value.

So when Maja proposed that I write a guest article on LinkedIn ads, I replied with a quick excited YES!

The No-Fluff LinkedIn Ads Playbook

➡️ Read the full article in today's GTM Strategist newsletter issue.

In-between Huel metaphors and spaghetti GIFs, I'm sharing the step-by-step guide for launching your first LinkedIn ads experiment with positive ROAS.

The article will cover:

1. The right timing to invest in LinkedIn ads
2. B2B brands running 5,000+ ad creatives on LinkedIn
3. The 12-week experiment to go from 0 to positive ROAS
4. Creative strategies for top- and bottom-of-funnel ads
5. Screenshots of exceptional B2B ads for inspiration

Big brand are bidding big on LinkedIn, some with thousands of active ads.

Learn from their success before launching your own campaigns.

Best of Marketing Fix

In case you missed some recent Marketing Fix issues, here are my two personal favourites.

Marketing Fix #26 | Welcome to the Era of Subscriptions, A.K.A. order a puppy for 5 hours​

Marketing Fix #23 | Social Media Dilemmas of 2025 – Go ALL IN or ALL OUT?​

🪡 Needles in a haystack

The special shout-out section for things that cut through the internet noise + what I've been reading, listening, watching, liking, thinking.

🪡 A definitive guide to marketing attribution. In this week's Growth Unhinged newsletter, Growth marketing leader Tim Dalrymple shared straightforward advice on marketing attribution models. If you've been struggling with tracking and evaluating your marketing activities' ROI, this one's a must read.

🪡 Brand Social Trend Report: Q1 2025. I feel like the Link In Bio newsletter by Rachel Karten is getting a mention in every Marketing Fix. But it's really that good! This week, Rachel published another quarterly social media report, with unique thoughts on Influencer fatigue, anime trend, "fewer is more" posting rule, and brands joining SubStack. Read here (7-days free trial available).

🪡 The can't-do-without tools of 6,500 tech professionals. Lenny Rachitsky shared the tech crowd's top picks across 12 categories in his LinkedIn post. There were many I hadn't heard about before, and now certainly want to try. E.g. Gamma for presentations and Mimestream for emails.

🪡 Reading rec: Granta magazine – The Spring issue of Granta magazine is out, under the superbly enticing topical flag of Dead Friends. Featuring texts by Anne Carson, Renata Adler, Gary Indiana, and Joshua Cohen among others, I can't wait to get my hands on it.

🪡 Closing thought: Who else is suffering from LinkedIn fatigue? If you've been using LinkedIn to keep up with industry news and your friends' new jobs, perhaps you, too, have the feeling that the platform has gone rotting. There's too much content, content, content – 80% of it produced by AI. So I decided to check it less frequently, and use my time for the meaningful things. Like reading full-length articles. Like reading literature and poetry. Like 1:1 meetings with other marketers. Like accepting student queries to help them with their BA and MA projects.

Thanks for reading!
Have a good one, and stay (almost) clear of AI.

Karola