Accepting new marketing projects!
Just a quick FYI note that I'm back in business after a 4-month writing break and open to 2-3 new marketing consultation projects.
(If you're new to this newsletter, read more about my background here.)
- In September/October 2024, based in NYC: Doing intro calls, one-off auditing and small-scale consulting projects.
- From November 2024, based in London: All the above + large-scale projects, e.g. part-time CMO and week-on-week growth projects. Book the November project now to get it.
If you're unsure whether I'd be a good fit for your project (or what exactly you need help with), let's have a 30-minute intro call and take it from there.
Reach out on LinkedIn or at marketing@karolakarlson.com. Mention your brand + product, stage of business, and what you'd need help with.
Ways to collaborate with me:
- Hire me as a visiting CMO / hands-on marketing consultant for the next 3-6 months. Iβll help you create a marketing & growth strategy as well as implement it for you.
- Hire me to conduct a 50+ page 360-degree marketing audit for your company.
- Hire me to organise a marketing workshop/training for your team.
Things I'm good at (self-taught + proven by hands-on experience):
βMarketing audits, marketing & growth strategy, brand strategy + rebranding, leading/hiring the marketing team, Meta/Google/TikTok advertising, reporting & tracking, email marketing, CRO + website design, SEO + content marketing.
Particularly, I enjoy working with both B2B and B2C tech companies and mobile apps. I do not work with crypto and gambling.
Sorry for all the boring details!
Below are my TOP 3 past newsletters that are much more fun, insightful, and useful for improving your own skills as a founder or marketer.
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β#1 | Seasonal 2024 Marketing Budgeting Guide
While seasonality is different in every industry, the strategic tactics are still more or less universal. And thatβs exactly what this guide will be about: understanding the basics of seasonal thinking and applying it in your own marketing strategy.
βRead the newsletter & get the planning template.
ββ
β#2 | 10 Audit Questions to Ask Your Marketing Teamβ¦ Or Yourself
In the past five years, I have done 20+ marketing audits, for both B2C and B2B brands. And, of course, I always find problems that need fixing. However, there is a different level of priority to the problems.
The 10 auditing questions I'm going to share are focused on high-level strategy, mindset, and performance.
They are chosen to help you steer towards the right ways of thinking about your marketing.
βRead the newsletter here.
ββ
β#3 | B2B Edition: Spending β¬10,000 in 7 Days as Marketer
How would I spend β¬10,000 as a B2B marketer launching a new product?.
Let's do 2 scenarios:
- B2B product with a 14 day sales cycle (e.g. software products with monthly subscriptions)
- B2B product with a 90+ day sales cycle (enterprise-sale level products with high deal value and long contract periods)
βRead the newsletter here.
ββ
Thanks and bye!
This is my first marketing newsletter of the season. I'm already working on the next dispatch & a special project launching up in January 2025.
If you're curious what I did during the months off marketing consulting, check my literary blog. TL;DR, I've writing and finishing my MA in Creative Writing.
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β+ Connect on LinkedIn or Instagram for marketing advice and reading recommendations.
Thanks for bearing with me, sending all your kind feedback, and thinking along.
Merci! πΏοΈ
Karola